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435 Dragon bytes: using data analytics to determine learner interests
  1. Stacey Harris,
  2. Assim Javaid
  1. UK


Background A new trainee-oriented paediatric podcast was launched on 8th September 2019; Dragon Bytes. The aim of this was to support trainees more holistically with training. Episodes covering a wide range of topics; complex conditions, reflective writing or career advice for example. The aim of this study is to use Data from streaming websites to determine user demographics and preferences.

Objectives Methods:

User analytics were accessed on Spotify, SoundCloud, apple and google podcasts on 4th January 2021, over one year after launch, for the most current statistics. These were exported to SPSS for analysis.

Results A total of 48 episodes have been released in the first year. With 64 episodes at the time by the data was collected.

Listeners on Spotify are 57% female and 42% male. Those aged 28–34 are most likely to listen, accounting for 43% of listens.

Outside of the UK, the three countries that most listen to the podcasts are the United States, Australia and the Sauda Arabia.

There have been 17,121 listens to the podcasts; 12,386 via SoundCloud and 4,313 via Spotify, 390 on apple podcasts and 38 on google podcasts. The average number of listeners per podcast was 267.5. The most popular podcast was with RCPCH COVID adapted clinical exam with over 1000 listens. ‘Paediatric Knowledge’ were the most popular group of podcasts with an average of over 7.23 listens/week, the least popular was ‘Field Reports’ with 2.73 listens/week.

Conclusions A Wales-led educational podcast has an international audience. Having teaching delivered digitally has the advantage of easy access to analytical data that can shape future teaching sessions.

We could use the data to promote the listening further to an international audience and the accessibility of the different podcast platforms.

There is clearly a strong appetite for Dragonbytes podcasts with RCPCH and also theory-based podcasts and so more focus needs to be given to this area in future.

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