Table 4

Prompted message awareness and practice implementation

Safe sleep messageInfant care practices employed consistent with associated key message
Correct selection of the current six key messagesUnsure or incorrect selection of the messagesP value
Baby on back2074/242385.6672/88775.8<0.0001
Head and face uncovered1690/233972.3458/84054.4<0.0001
Keep baby smoke-free2087/242386.1669/86977.0<0.0001
Safe sleeping environment876/241436.3230/88126.1<0.0001
Sleep in cot in parents’ room849/241835.1222/87925.3<0.0001
Breast feed baby1997/242382.4570/90163.3<0.0001